đź“ťRead the latest from my blog
Crisis Management Under Pressure: Saving a $320K Product Launch
The Challenge This is a career piece from the vault! Years ago, I was leading the marketing ops for an educational company specializing in online courses. We were on track for a major product launch that we'd planned out with an 8-email sequence over 12 days. Our...
Finding Your Creative Voice: How I Use AI to Turn Car Rides Into Content
The Reality of Creating as a Mom One of the things that can be challenging, especially as a mom, is finding the time to sit down. Period. That was the end of the sentence, no matter how much Grammarly argues that I should add "and relax" to the end of it. It's hard to...
The Parenting Funnel: Why Different Tolerance Levels Matter (And How to Work With Them)
The Potty Training Reality Check We're in the thick of potty training right now, and (quite naively) I thought I had it figured out. Over the weekend, things were going great—chill vibes, following my daughter's lead, no pressure. I was feeling good about my approach....
What I learned from migrating MailChimp to Marketo
Overview A small educational technology company hired me to take over email marketing strategy. A big part of this included, migrating platforms from MailChimp to Marketo. The company didn't have a well-established marketing team at the time. I was the third member of...
Book Review: How to Keep House While Drowning
Quick Hits Publisher: Simon & Schuster Overall rating: 5 stars'Overall rating: 5 stars Format reviewed: Kindle Would read again: Yes! Intended Audience: Those with anxiety, depression, ADHD, and I would say anyone going through a hard time in general. This book is...
Todoist for self-care
I was an avid bullet journaler for well over a year. Notebooks upon notebooks were filled with my to-dos, my calendar, my thoughts about life. Everything. In the early days of bullet journaling it felt like my brain was being emptied of all of its stress. I’d...
🤝 Let's discuss your next project
Since I’m currently looking for new opportunities, LinkedIn’s the best place to reach me. Come say hello!
