by Jules Bearsong | Jul 25, 2025 | Portfolio
The Challenge This is a career piece from the vault! Years ago, I was leading the marketing ops for an educational company specializing in online courses. We were on track for a major product launch that we’d planned out with an 8-email sequence over 12 days....
by Jules Bearsong | Jul 21, 2025 | Portfolio
Overview A small educational technology company hired me to take over email marketing strategy. A big part of this included, migrating platforms from MailChimp to Marketo. The company didn’t have a well-established marketing team at the time. I was the third...
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